Case Studies

Unite Plc

Student accommodation provider wanting an interactive experience which would allow overseas students to get a complete picture of the accommodation on offer.

Company profile: Unite students ltd

Industry: Student accommodation / property

Country: United kingdom

Employees: 300+

Website: www.unite-students.co.uk

Business Need:
More online purchases of their proposition Reduce need for site visits Increase knowledge of potential clients Help clients form accurate expectations.

Solution by CP Creative:
Create interactive, branded website content which showcases the offered proposition in detail Interactive maps of a location showing local points of interest, landmarks and universities. Information made relevant to the speicific target audience. Maps were produced with flash for viewing on website and linking to the speicific accommodation someone is viewing online.

Interactive floor plans of each room type, giving a birds eye view of the layout, linking to photographs. By hovering over sections of a room, it is possible to see the corresponding picture.

Production of 360 degree views of each room. Potential clients can effectively stand in the centre of each room and look all around them, up and down and 360 around. This gives a very complete picture of the accommodation when combined with the interactive floor plan.

Creation of a video which could be taken by unite staff to trade exhibitions around the world, showcasing photography, floor plans and lifestyle messages. Where a property was under construction, marketing could begin through the creation of 3d visualisations of the property. These were used to create interactive floor plans with ‘photographs’ and also to create ‘virtual’ 360 degree views of rooms. This integrated the ‘real’ and the ‘visualised’ in a seamless way.

 

Jackson Stops & Staff, Wimbledon

High-end estate agent requiring visual marketing materials of properties for sale.

Company profile: Jackson Stops & Staff 12 branches in London

Industry: Property /estate agents

Country: United kingdom

Employees: Company Total 300

Website: www.jackson-stops.co.uk

Business Need:
Develop ongoing relationship with professional property marketing provider to create high end visual marketing material. Aim to attract visitors to the JS website and sell areas as desirable places to live. Encourage interest in properties for sale and rent. Offer the most impressive marketing in the area. Be able to use the superior marketing materials available exclusively through Jackson-Stops as an instruction winner.

Solution by CP Creative:
Provision of high end professional photography for all properties taken on. Provision of detailed, accurate, branded floor plans.

For extreme high value properties, create narrated property videos for embedding on the property information page.

Creation of a local area information video which highlights the benefits of a location.

Secure an ongoing, friendly relationship with the branches.